Blog Strategy & SEO Writing for Education Institute
Developed an SEO-focused blog strategy and authored content to drive organic traffic and student inquiries. Each article was tailored to inform, rank, and convert — built for search and relevance.
Client:
Private College (Canada)
Category:
Content Writing & SEO
Location:
Montreal, Canada
Date:
Jan 01, 2025
Budget
2,700 $
Website:
- Available on request-
Project Overviwe
This project involved creating a blog content plan and writing optimized articles for a Canadian education provider offering diploma programs in digital marketing, design, and IT. The goal was to improve organic discoverability and help guide potential students through their decision-making process.
I began with a full content audit, keyword mapping, and article topic planning aligned with student intent (e.g., “Why study digital marketing in Canada?”). Each blog was structured to rank and provide real value.
Impact and Results:
Published articles began ranking on page 1 within 30 days for key search terms like “best digital marketing diploma Canada.” Organic traffic increased by 38% in 60 days, and blog readers spent 2x longer on-site compared to other visitors. Several posts were repurposed into social media content and lead magnets.
The Solution
The focus was on clarity, tone, and SEO structure. Each article was optimized for readability, search intent, and program relevance.
- Built a 3-month blog content calendar using SEMrush
- Wrote and optimized articles for target keywords
- Structured blogs with headers, CTAs, and internal links
- Added meta descriptions and schema markup for SEO