Karam Hanna | Digital Marketing Strategist & Performance Consultant

Karam HANNA

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Karam HANNA

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Social Media Strategy That Drives Results — Not Just Likes

 

Social media is no longer just a place for brand awareness. When executed with strategy, it becomes a powerful channel for lead generation, community building, and even direct revenue.

As a digital marketing strategist, I’ve worked with real estate agents, creators, and B2B brands to build social media plans that actually support their business goals — not just boost vanity metrics. In this post, I’m sharing how I approach social media as a results-driven ecosystem, not just a content calendar.

Social Media Isn’t a Platform — It’s a Funnel

Instead of asking “What should I post?”, I ask:

“What stage of the customer journey is this content supporting?”

The key is building content that maps to three stages:

  1. Awareness — Reels, carousels, or tweets that spark attention

  2. Consideration — Testimonials, behind-the-scenes, long-form captions

  3. Conversion — Calls to action, lead magnets, product walkthroughs

This full-funnel approach turns social feeds into strategic touchpoints — each one nudging a prospect closer to action.

Platform-Specific Isn’t Optional

A one-size-fits-all approach doesn’t work in 2025. Here’s how I break it down:

Platform Strength Best Use Case
Instagram Visual storytelling Brand building, lead gen
LinkedIn B2B visibility, authority Thought leadership, partnerships
TikTok Fast organic reach Personality, tutorials, trends
YouTube Shorts Long-term search + short form Evergreen educational content
Facebook Retargeting, local visibility Events, communities, older demos

🔗 According to Hootsuite’s 2024 Trends Report, short-form video remains the most engaging content format across nearly all platforms — especially for brands seeking conversions, not just views.

Content Pillars Make You Consistent — and Relevant

I work with clients to define 3–5 content pillars that align with their niche and business goals.

For example, for a real estate client:

  • Property showcase

  •  Homeownership tips

  • Market insights

  • Personal story/agent life

  • Call-to-action posts

This structure keeps the feed balanced while letting the brand show up as helpful, human, and trustworthy.

Caption Writing: From Scroll to Action

A strong post starts with a hook — the first 1–2 lines that stop the scroll. I use formats like:

  • “Nobody talks about this…”

  • “Here’s the mistake 90% of [industry] make…”

  • “Swipe if you’re tired of wasting time on…”

Then I structure the caption for readability (short paragraphs, emojis, bullets) and end with a clear CTA, like:

  • Save this post

  • DM me for details

  • Click the link in bio

💬 One of the best practices comes from Later’s Instagram caption guide: keep it human, helpful, and honest.

Engagement Strategy That Doesn’t Burn You Out

Posting alone isn’t enough. I recommend a 15–30 minute daily engagement routine:

  • Reply to comments within the first hour

  • React to story mentions or tags

  • Comment on others’ posts in your niche (adds visibility)

  • Re-share user content when relevant

For one service-based business, adding a structured engagement routine increased profile visits by 62% and doubled link clicks in just 3 weeks — without posting more often.

Repurpose. Don’t Reinvent.

Smart marketers don’t create 30 pieces of content from scratch — they repurpose 5 core pieces across formats:

Example:

  • Blog → Instagram carousel

  • Carousel → Reel

  • Reel → YouTube Short

  • Short → LinkedIn post

  • Post → Email topic

I help clients set up content repurposing workflows using tools like Trello or Notion. With this system, even solo creators can post consistently without burning out.

Case Study: Instagram to Leads for a Digital Course

A solo creator approached me with 1,500 followers but zero course sales. Here’s what we did:

  • Reworked profile bio with clear CTA

  • Launched 4-part educational carousel series

  • Used “comment to get the free guide” posts for DMs

  • Added Linktree with landing page > email opt-in > course offer

Results in 30 days:

  • +400 followers organically

  • 189 new email subscribers

  • 37 course sales at $49 ($1,813 in revenue)

No paid ads. Just strategy.

Final Thoughts: Strategy > Frequency

You don’t need to post every day. You need to post with purpose.

Whether you’re a personal brand or growing business, social media is one of the most powerful marketing channels — but only when it’s aligned with your business goals and your audience’s needs.

Let’s build a social media system that does more than entertain — one that converts, educates, and scales.

Need help building a social media strategy that gets results? Let’s connect.

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