Digital Content Designer
Crafting Digital Experiences Through Words, Strategy, and Insight
(About Me)
I’m Karam Hanna, a Montreal-based digital marketing strategist and content specialist with over 10 years of experience helping brands grow online. My work blends creativity, data, and strategy — with a focus on crafting content that informs, engages, and converts.
I’ve led campaigns for real estate professionals, financial services, and e-commerce brands, always prioritizing audience-first messaging and user experience. From SEO copy and paid ads to multilingual website content and email funnels, I build systems that speak directly to users — in both English, French and Arabic.
Alongside my agency work, I’ve taught digital marketing at top Canadian colleges, covering everything from content writing for the web to analytics and conversion optimization.
Whether you’re designing a seamless user journey or building trust through well-crafted messaging, I bring clarity, performance, and purpose to every word and campaign.
- My Process
I
Strategy & Research
I start by understanding the brand, audience, and goals — digging into data, competitors, and positioning to build a strong foundation for every campaign or website.
II
Content Planning & Wireframing
From user flows to messaging hierarchy, I map out the structure and content that will guide users and drive action — in both English and French if needed.
III
Design, Build & Optimize
Using platforms like WordPress, Elementor, or Shopify, I create conversion-focused websites and landing pages, fully optimized for SEO and speed.
IV
Launch, Track & Improve
I launch with tracking in place — Google Analytics, Meta Pixel, heatmaps — and continuously test, refine, and improve based on real user behavior and KPIs.
- Clients Testimonial