Real Estate Platform and SEO Website Rebuild
A high-performing real estate agent in the Greater Montreal area engaged me to lead the complete redesign, rebranding, and growth strategy of their digital presence. The objective was to transform a content-heavy, outdated website into a modern, bilingual real estate lead generation engine.
I delivered a fully restructured platform with over 50 pages of SEO-optimized content in both English and French, a mobile-first UI built with Elementor and Houzez theme, advanced lead capture systems, and full CRM integration.
The project combined technical SEO, UX/UI design, content strategy, listing integration, and conversion funnel optimization — all tailored to local buyer and seller personas.
Client:
Real Estate Team
Category:
Web Design & SEO
Location:
Canada
Date:
Jan 25, 2025
Budget
6000$
Website:
- Confidential Client-
Project Overview
A real estate professional in the Greater Montreal area partnered with me to lead the full redesign and rebranding of their outdated website. The original site had over 50 scattered pages, low lead conversion, and poor SEO visibility in both English and French.
I rebuilt the entire platform using Elementor and the Houzez theme, focusing on bilingual SEO, mobile-first UX, and lead generation funnels. The new site included dedicated pages for each audience segment (sellers, buyers, renters, investors), fully rewritten content, CRM-integrated lead forms, and synced Centris listings.
This was a full-scope digital transformation combining strategy, content, UX, SEO, and marketing infrastructure — designed to position the client as a top-performing real estate brand in Montreal and Laval.
Impact and Results:
Leads increased by over 170% within the first 3 months after launch
Organic traffic increased by 220% through localized SEO and improved site speed
Page engagement (time on site and click-throughs) nearly doubled
Bounce rate reduced by over 30% due to improved navigation and page relevance
Centris listing integration improved search visibility and UX for property seekers
Bilingual content helped capture a wider segment of both English and French-speaking clients
CRM workflows allowed better follow-up and lead management
The Solution
To elevate the client’s brand and generate consistent inbound leads, I delivered a full real estate marketing system:
- Rebuilt the website using Elementor and Houzez with a mobile-first design
- Created over 50 content-rich pages in both English and French, optimized for search and user intent
- Implemented WPML for dual-language content and structured URLs
- Connected lead capture forms to CRM with tagging and automated replies
- Built optimized landing sections for selling, buying, renting, investing, FAQs, blog, and contact
- Synced live property listings from Centris with search filtering and categorization
- Optimized all meta tags, H1s, URLs, alt text, and schema markup for search engines
- Updated brand visuals and layout to reflect a clean, modern, trustworthy identity