SEO Blog Strategy and Content Writing for Private College
Developed an SEO-driven blog strategy and authored high-quality content to improve search visibility, increase organic traffic, and drive student inquiries. Each article was designed to rank, inform, and convert — tailored specifically for the education sector.
Client:
Private College
Category:
Content Writing & SEO
Location:
Canada
Date:
Dec 01, 2023
Budget
3,600$
Website:
- Confidential Client-
Project Overview
A private education institute in Canada partnered with me to improve its online visibility and attract more prospective students through organic search. Their existing blog had low engagement and lacked a consistent SEO strategy.
I developed a fully customized blog strategy aligned with high-intent search terms and competitive content gaps. Each article was written to both rank and convert — designed with clarity, topical authority, and student needs in mind.
The project focused on building a strong content foundation that would increase visibility for admissions-related queries, program searches, and informational resources targeting both domestic and international students.
Impact and Results:
After launching the new content strategy, the site experienced substantial performance improvements:
191% increase in total users (11,571 vs 3,970)
179% increase in new users (10,584 vs 3,794)
181% increase in sessions (16,020 vs 5,704)
241% increase in total pageviews (45,750 vs 13,418)
56% increase in average session duration
17% reduction in bounce rate
Pages per session improved by 21% (2.86 vs 2.35)
These improvements reflect increased content engagement, stronger topical alignment, and better search engine visibility. The bounce rate reduction also indicates that the content retained the right audience.
The Solution
To drive this growth, I delivered a complete content and SEO strategy tailored for the higher education space:
- Conducted keyword research focused on student behavior, study programs, visa information, and local search queries
- Created SEO-driven blog topics aligned with admission cycles and informational intent
- Wrote optimized long-form blog posts with internal linking, headings, and schema
- Built a content calendar for consistent publishing over several months
- Optimized legacy content and recommended redirects for underperforming pages