Facebook Ads Funnel – Home Evaluation Campaign
A performance-driven ad campaign crafted to attract motivated homeowners interested in selling. Built a multilingual funnel (French + Arabic) that combined creative visuals, sharp targeting, and automated lead capture.
Client:
Private in Real Estate
Category:
Paid Ads Funnel
Location:
Laval, Canada
Date:
Dec 21, 2024
Budget
7,500 $
Creatives:
- Available on request-
Project Overviwe
The objective was to generate high-quality seller leads for a real estate agent in Laval through a highly localized Facebook Ads campaign. The campaign had to resonate across language groups, be mobile-first, and qualify leads efficiently with minimal friction.
We created a visually compelling set of multilingual ad creatives, supported by a simple landing flow with lead forms. Audience targeting included recent homeowners, real estate interest groups, and demographic filters across Laval and North Shore.
Impact and Results:
The campaign delivered over 100 leads in the first month with a 3.8x ROAS. CPL was 40% lower than the market average. The form completion rate was 72%, and over 60% of leads requested a home valuation. The funnel proved both cost-effective and scalable.
The Solution
We focused on storytelling through visuals and culturally relevant messaging. The Arabic and French creatives performed equally well thanks to A/B testing and mobile-first layouts.
- Created 12 ad variations with French & Arabic messaging
- Custom landing page with embedded lead capture form
- Connected forms to CRM with Zapier for instant lead delivery
- Installed tracking pixel + UTM tagging for optimization