Product Launch Campaign for Ginkgo Supplement Brand
Developed and executed a full-funnel Shopify launch strategy for PureGinkgo — a direct-to-consumer ginkgo biloba supplement brand.
Built a conversion-optimized product landing page on Shopify, created email flows, and launched Meta Ads (Facebook + Instagram) targeting health-conscious buyers. The campaign emphasized mental clarity benefits and natural wellness appeal.
Client:
Wellness eCommerce
Category:
Shopify
Location:
USA
Date:
Nov 12, 2024
Budget
7,000 $
Website:
PureGinkgo.com
Project Overviwe
The client was a DTC wellness brand launching PureGinkgo — a Shopify-based supplement business focused on cognitive health. The objective was to plan and execute a high-converting product launch campaign from scratch, with messaging centered on focus, memory, and natural wellness.
The launch strategy included Meta Ads (Facebook + Instagram), email automation sequences, and a fully optimized Shopify landing page designed to drive sales from cold and warm audiences. Visuals, testimonials, and ad copy were crafted to resonate with health-conscious buyers aged 30–60 across North America.
Impact and Results:
In the first 7 days post-launch, the campaign achieved a 4.6x return on ad spend (ROAS) and generated 1,200+ new email leads through the landing page opt-in. The Meta Ads campaign achieved a 2.3% average conversion rate, and email flows contributed to a 16% abandoned cart recovery rate. Traffic to the Shopify store was driven through a mix of organic content and paid acquisition.
The Solution
I developed a conversion-focused full-funnel marketing system tailored for a Shopify launch, including:
- Built the Shopify landing page using persuasive copy and structured product sections
- Created Meta Ads with 4 ad variants (carousel, static image, UGC-style, and testimonial)
- Wrote 3-part email flow (welcome, abandoned cart, and post-purchase upsell)
- Optimized product descriptions with SEO and supplement compliance standards