Shopify GTM Launch for a Cognitive Supplement
Developed and executed a full-funnel Shopify launch strategy for a direct-to-consumer cognitive wellness brand.
Delivered a conversion-optimized product landing page, created email automation flows, and launched Meta Ads campaigns targeting health-conscious consumers. The campaign messaging emphasized mental clarity, focus, and the appeal of natural wellness.
Client:
DTC Supplements
Category:
Shopify
Location:
USA
Date:
Nov 12, 2024
Budget
14,700$
Website:
- Confidential Client-
Project Overview
A direct to consumer wellness brand specializing in cognitive supplements partnered with me to launch their product from the ground up. The mission was to develop a complete go to market strategy, including positioning, Shopify setup, conversion focused design, and paid advertising.
The launch strategy included Meta Ads (Facebook and Instagram), email automation flows, and a fully optimized Shopify landing page. All assets, including copy, visuals, and offers, were crafted to appeal to health conscious buyers aged 30 to 60 across North America. The messaging focused on themes like focus, memory, and natural wellness.
Impact and Results:
In the first 7 days after launch, the campaign achieved:
4.6x return on ad spend (ROAS)
1,200+ new email leads through landing page opt ins
2.3% average conversion rate on Meta Ads
16% abandoned cart recovery rate through email automation
Traffic came from a mix of organic content and paid social campaigns.
The Solution
I designed and implemented a full funnel marketing system tailored for a Shopify launch:
- Created a high converting landing page with persuasive copy and product structure
- Built and tested 4 Meta Ad variants: carousel, static image, UGC style, and testimonial
- Wrote a 3 part email sequence: welcome, abandoned cart, and post purchase upsell
- Optimized product descriptions for SEO and supplement compliance