Content Strategy – Crypto Education Brand
Developed a multilingual content strategy to grow a crypto brand’s community, educate users, and drive traffic to key resources across Instagram and X.
Client:
Crypto Education Platform
Category:
Social Media Strategy
Location:
Canada / Global
Date:
Aug 02, 2024
Budget
5,000 $
Website:
- Available on request-
Project Overviwe
The client was a crypto startup focused on educating beginners about blockchain, DeFi, and digital wallets. I was brought in to structure a 30-day social media content plan that would boost visibility, engagement, and trust in a saturated niche.
Content included explainer carousels (e.g., “What is staking?”), crypto myths, market updates, and short-form reels. The tone was educational but engaging — designed to attract both new and curious users, especially in Canada and MENA regions.
Impact and Results:
In just 4 weeks, Instagram engagement grew by 68%, and Twitter post reach tripled. Blog traffic increased via direct clicks from carousels and pinned threads. The campaign also led to new Discord signups and wallet download referrals.
The Solution
I focused on simplifying technical concepts into easy-to-digest visual posts, backed by solid research and a consistent brand voice.
- Built a bilingual content calendar (English + French)
- Designed branded carousels and Twitter thread templates
- Scheduled content via Buffer and tracked key metrics weekly
- Repurposed blog posts and video clips into social-friendly formats