Content Strategy – Crypto Education Brand
Developed and executed a long-term content strategy to grow a crypto education brand’s presence across Instagram and X. Over 6 months, I produced educational content that simplified complex topics, increased engagement, and drove consistent traffic to key learning resources.
Client:
Crypto Platform
Category:
Social Media Strategy
Location:
Canada / Global
Date:
Aug 08, 2023
Budget
4,000$
Website:
- Confidential Client-
Project Overview
A fast-growing crypto education startup partnered with me to build and execute a 6-month content strategy focused on increasing reach, educating beginners, and building authority in the Web3 space.
The brand needed a clear, consistent voice to stand out in a saturated niche filled with hype and misinformation. My approach prioritized clarity, trust, and structure — turning complex crypto topics into easy-to-digest visuals and actionable insights.
Content was distributed across Instagram and X (Twitter), and included a mix of explainer carousels, short-form reels, infographics, myth-busting threads, and quote posts. Each piece was tied to clear goals: increase engagement, drive blog traffic, and guide users to join Discord and download wallet tools.
Impact and Results:
The strategy drove measurable and sustained growth:
Instagram engagement grew by 68% over 6 months
Twitter/X post reach tripled, boosted by consistent pinned threads
Direct blog traffic increased from carousel CTAs and post links
New Discord signups and wallet downloads grew month over month
Community feedback and DMs showed high retention of educational content
This system turned the brand’s social presence into a lead-in channel for deeper user onboarding and ecosystem growth.
The Solution
To deliver a content engine built for scale, I focused on clarity, relevance, and consistency:
- Created a 6-month content calendar aligned with major crypto themes and user search intent
- Produced over 70 content pieces including carousels, visuals, reels, and threads
- Simplified technical topics like staking, wallet security, tokenomics, and DeFi
- Wrote copy that balanced education with engagement, using hook-based formats
- Integrated CTAs for blog, Discord, and tool downloads
- Monitored performance weekly to refine formats, visuals, and post timing